Which pages does a Shopify store need?

A Shopify store needs a homepage, product pages, at least one collection, an About page, a Contact page, shipping and returns information, and legal policies. Shopify creates some of these for you. You add the others in Online Store > Pages and Settings > Policies, then link them in your menus.

Pages you must have

Product pages and collections

These do the selling. Each product needs its own page, covered in our guide to writing a Shopify product page. For grouping them, see how to organize Shopify collections.

Contact page

Shopify has a dedicated template for this. Go to Online Store > Pages, click Add page, enter a title such as Contact us, select contact in the Theme template menu, then click Save. The steps are in Shopify’s contact page guide. A short note on when you reply is a useful addition.

Legal policies

In Settings > Policies, you manage your return, privacy, terms of service, shipping, legal notice, contact information and subscription policies. Shopify can generate some of them from your store settings, or you can write your own, as explained in its policies guide. Which ones you legally need depends on your business and on where you sell, so check with a legal professional.

One detail is easy to miss: Shopify links your policies in the checkout footer automatically, which is late for a shopper who is still deciding. Add them to your footer menu so they can be read before checkout.

Pages worth adding

• About. Who is behind the store and why it exists. Keep it true and specific. This matters most when shoppers do not know your brand yet. See our guide to writing an About page.
• FAQ. Useful once you know what people ask. If your Contact inbox repeats the same question, the answer belongs here or on the product page.
• Size guide or care instructions. Only if your products need them. Link them from the product page too.

Pages you can skip for now

• A blog. Useful for search later, but it does not help a store with no products ready. Our Shopify SEO guide puts it in context.
• A careers or press page. Skip it until someone actually asks.
• Empty pages. A page with placeholder text looks worse than no page. Remove it from your menus or finish it.

Where each page goes

A page nobody can reach does not help. By default, Shopify gives you a main menu and a footer menu on every page. The main menu suits products and collections, and the footer suits policies and contact details. Our tutorial on setting up navigation menus walks through it.

Getting these pages built

Forgefont creates the pages a store needs: your homepage, product pages and collections, an About page written from your story, a Shipping and returns page if you give us your terms, your terms of sale, and a Contact page with its form. Your menus connect them. Configure your store to see the price with your options.